Sharks :: Papers

INTRODUCTION Although sharks belong to the class Chondrichtyes, there are many different types. Sharks arose about 350 million years ago and have remained virtually unchanged for the past 70 million years and still comprise a dominant group. It is thought that sharks almost certainly evolved from placoderms, a group of primitive jawed fishes. It took a long series of successful and unsuccessful mutations with fin, jaw positions etc to give us all the different designs of sharks around today. When asked to draw a shark, most people would draw a shape along the lines of the whaler shark family, tigers or a mackeral shark such as a porbeagle. However many people do not realize the sheer diversity in the shape of sharks, or that rays are really sharks. Seldom does such an animal inspire such a variety of emotions reflecting a mixture of fascination, awe and fear. Sharks have occasionally exacted a terrible price from humans who have trespassed on their territory. No better understood than the ocean t hat they inhabit, these creatures should be regarded in the same way as lions, tigers, and bears: as dangerous, predatory but nonetheless magnificent animals. Different Types of Sharks Living sharks are divided into eight major orders, each easily recognizable by certain external characteristics. Each order contains one or more smaller groups, or families. In all there are 30 families of sharks and they contain the 350 or more different kinds or species of sharks. The eight major orders of sharks include the Squantiformes, Pristiophormes, Squaliformes, Hexanchiformes, Carcharhiniformes, Lamniformes, Orectolobiformes, and the Heterodotiformes. The orders have distinguishing characteristics that fit in each. The Squantiformes normally have flat bodies that are ray-like with mottled dorsal surfaces. These sharks have a short terminal mouth, which is armed with small impaling teeth. They also have a caudal fin, which has a lower lobe that is longer than the upper lobe. Their pectoral fi ns extend forward over the ventrally directed gills. The Pristiophormes have more of an elongated snout, which is saw-like and edged with slender, needle-sharp lateral teeth. They have two dorsal fins and no anal fin. They use short transverse mouths and small cuspidate holding teeth in both jaws. Squaliformes have no anal fin as well, but their snout is not elongated, but is somewhat long. Many have powerful cutting teeth in both jaws. In some species these razor sharp teeth are in the lower jaw only and the upper teeth serve to hold the food.

Comparing The Kite Runner and Angelas Ashes Essay

Depression cause a down fall on a person’s emotion. This is easy to understand in the novels Angela’s Ashes and The Kite Runner. In these two stories a person will encounter with the feelings of abandonment and death. In the kite runner Amir was depressed that he and baba had to leave Kabul. He was wondering if he was going to forget his homeland along the line. He mentioned, â€Å"I only knew the memory lived in me a perfectly encapsulated morsel of a good past a brush stroke of color on the gray, barren canvas that our life had become † The Russians invaded Afghanistan so baba and Amir had to leave to find safety. It was very hard for them to leave their homeland and go to Africa. They had to leave all their belongings and life behind n start fresh in a different country. In Angela’s Ashes Angela’s family McCourt’s they saw they were living in poor conditions .Angela’s mother sent money so they al could board a ship to Ireland and start new and leave America behind. They left Brooklyn behind for nothing because when they got to Ireland the living conditions stayed the same. Malachy spends all of his money at the bars and he always shows u to work drunk. Now there are no more jobs in Ireland so he has to abandon his family and go to England to get a job there. Amir from The Kite Runner went back to Afghanistan to visit Rahim Khan because he was very sick. While he was telling him about his family he asked about Hassan so Rahim had to tell him the he got murdered by Taliban. Amir had lots of things going threw his head. He regrets not being in touch with him band for not sticking up h imp years ago. Baba became sick with cancer and he dint want any treatment, he wisent scared to die he knew he lived his life with many accomplishments. Amir father also died now he had no one to get help from when he need guidance. There were many deaths in Angela’s Ashes. When Margret was born Malachy was able to bring food home. It was his only daughter and he was very happy, but when she died everything turned to the worst. Later Oliver one of the twins died. They dialed with many deaths in their family but every time it was harder, Oliver’s death caused depression in the family. The Kite Runner and Angela’s ashes have related themes, the theme of depression stands out, threw the loss of their loved ones, and abandoning their home land these two novels show different events that took in different parts of the world that made people depressed.

The Dystopian Novel By Margaret Atwood - 1991 Words

The dystopian novel written by Canadian author Margaret Atwood, is a twisting futuristic forecast of what a religious intolerant society is leading itself into with a totalitarian government with traditional Old Testament values, who do not see women as anything more than vessels to continue the human population. This story spins from a government takeover to the oppression of women under the rule of the new theocratic government known as The Republic of Gilead, whose agenda was to reclaim the dying race and stop the spread of porn, the illegal prostitution spreading diseases and environment effects of war that caused a widespread infertility, by reducing women’s freedoms and placed them in re-education centers to teach them their new purpose in society. In an effort to keep mankind alive and in existence The Republic of Gilead began putting women in a Biblical role in society as they are being used for only their fertility, just as Rachel gave Leah to Jacob, in order to rep opulate society after environmental destructions and disease left many people sterile. With many restrictions except shopping, women are given a place in a home with a wealthy couple, in order for that family bloodline to continue. They are there for only one purpose and that purpose is to serve the rich couple labeled as the Commander and his wife, in a ritual ceremony once a month during her highest fertility. Many of the women were divided into categories based on the Bible, such as the wives,Show MoreRelatedHow Does Margaret Atwood Establish and Develop a Dystopian Narrative in Her Novel ‚Äà ²the Handmaid‚Äà ´s Tale‚Äà ´?2152 Words   |  9 PagesThroughout Margaret Atwood’s The Handmaid’s Tale an imagined place or state in which everything is unpleasant or bad, typically a totalitarian or environmentally degraded state is created through the use of multiple themes and narrative techniques. In a dystopia, we can usually find a society that has become all kinds of wrong, in direct contrast to a utopia, or a perfect s ociety. Like many totalitarian states, the Republic of Gilead starts out as an envisioned utopia by a select few: a remade worldRead MoreThe Handmaid s Tale By Margaret Atwood1249 Words   |  5 PagesDystopian Research Essay: The Handmaid’s Tale by Margaret Atwood In the words of Erika Gottlieb With control of the past comes domination of the future. A dystopia reflects and discusses major tendencies in contemporary society. The Handmaid s Tale is a dystopian novel written by Margaret Atwood in 1985. The novel follows its protagonist Offred as she lives in a society focused on physical and spiritual oppression of the female identity. Within The Handmaid s Tale it is evident that through theRead MoreEssay on The Dystopia in Margaret Atwoods The Handmaids Tale1098 Words   |  5 PagesThe Dystopia in Margaret Atwoods The Handmaids Tale Offred is a Handmaid in what used to be the United States, now the theocratic Republic of Gilead. In order to create Gileads idea of a more perfect society, they have reverted to taking the Book of Genesis at its word. Women no longer have any privileges; they cannot work, have their own bank accounts, or own anything. The also are not allowed to read or even chose who they want to marry. Women are taught that they should be subservientRead MoreHandmaids1019 Words   |  5 Pagesrevolves not only around its content, but also its language and construction. This notion articulates profoundly within Margaret Atwood’s novel A Handmaid’s Tale as it is, after all, the author’s manipulation of the language and construction which enacts as vehicles towards the reader’s understanding of the content. A Handmaid’s Tale is a confrontational post-modern work of feminist dystopian fiction; it depicts a protagonist’s struggle to adapt to a totalitarian and theocratic state where language hasRead MoreMargaret Atwood : A Social Activist1225 Words   |  5 PagesMargaret Atwood: a Social Activist Through Feminist Literature The 1980s signified the continuation of an era of social and political upheaval in the United States of America. At the forefront was a socially conservative agenda that aimed to rescind women’s rights only ratified less than a decade before, a marked display of the nation’s desire to uphold traditional values that defined the preceding generation (Franà §oise). Among the devastating political climate, however, was Margaret Atwood:Read MoreThe Handmaid s Tale By Margaret Atwood1709 Words   |  7 PagesOne of Atwood’s bestselling novel is The Handmaid’s Tale, a disturbing dystopian fiction novel. The Handmaid’s Tale is a complex tale of a woman’s life living in a society that endorses sexual slavery and inequality through oppression and fear. The female characters in Margaret Atwood’s novel demonstrates how these issues affects women’s lives. Offred is the individual with whom we sympathize and experience these issues. In The Handmaid’s Tale, Margaret Atwood addresses her perception of the ongoingRead MoreOryx and Crake by Margaret Atwood1014 Words   |  4 Pagescurrent society. In the science fiction novel Oryx and Crake by Margaret Atwood, the author as put by Jayne Glover in critical analysis â€Å"Human/Nature: Ecological Philosophy in Margaret Atwood’s Oryx and Crake†, Atwood â€Å"speculates on what the near future may be like considering the realities of contemporary environmental, social and political issues† (Glover 50). Atwood’s novel specifically focuses on the question: when will the line be drawn? She emphasizes dystopian ideals by painting a grim picture ofRead MoreThe Handmaid s Tale By Margaret Atwood1733 Words   |  7 Pages The Handmaid’s Tale Analysis The Handmaid’s Tale is a dystopian novel written by Margaret Atwood in 1985. Dystopian novels often feature societal norms taken to dangerous extremes. Atwood’s The Handmaid’s Tale contains each and every feature of a typical dystopian novel, though she prefers to refer to it as social science-fiction. Ideological and social conditions taken to extremes enforced by authoritarian regimes, social trends isolated or exaggerated, and stability being secured through impossibleRead MoreThe Handmaids Tale By Margaret Atwood And Catching Fire By Suzanne Collins1522 Words   |  7 Pagesoxforddictionaries.com).The text, The Handmaids Tale by Margaret Atwood and Catching Fire by Suzanne Collins deal with the main idea of societal restraint. Both authors portray a protagonist who is living in a totalitarian society. The protagonists in both novels have harsh limitations which they must abide to. The authors use setting, oppression, and symbolism as restraint for societal control. Setting is a demonstration of restraint because in both novels the city/district has a barrier, which limits theRead MoreThe Fine Line Between Harlot And Handmaiden907 Words   |  4 PagesHarlot and Handmaiden Margaret Atwood’s The Handmaid’s Tale is a warning to the world that by classifying women by their fertility and stripping them of their rights, one can easily create a terrifying dystopia where all fabrics of society suffer the erosive consequences of female subjugation. Women have forever been classified by their fertility and by their class, which has given us such terms as baron, matronly, harlot, fertile, the help, and surrogates. Margaret Atwood’s The Handmaid’s

Project Report on Advertising Effectiveness - 9750 Words

Project Report on Advertising Effectiveness [Advertising/Sales Promotion/Sales Management] ADVERTISING EFFECTIVENESS CONCEPTUAL STUDY OF PROMOTION MIX People no longer buy shoes to keep there feet warm and dry. They buy them because of the way the shoes make them feel masculine, feminine, rugged, different, sophisticated, young, glamorous, in buying shoes has become an emotional experience . Our business now is selling excitement rather than shoes. - Francis C. Rooney Modern Marketing Trends : Modern marketing calls for more than developing a good product it attractively and making it accessible to target customers. Companies must also communicate with their present and potential customers. Every company is inevitably cast into the†¦show more content†¦We are all aware that advertising attempts to sell goods and services. But we may overlook the more important fact that it often sells ideas. Advertising may persuade with information; it may persuade with emotion: more frequently, it endeavours to persuade with some mixture of both. (1) Electronic Media Advertisers use two types of media to reach target consumers over the airwaves; radio or T.V. (A) Radio : Advertisers using the medium of radio may also be classified as National or Local advertisers. The radio is a prominent vehicle of advertising in our country and accounts for a large sum of the total advertising budget. The radio serves principally local rather than national or large regional markets. Many small advertisers use the radio. So do some large organizations. When T.V. became a factor in the advertising scene, some industry observers felt that radio advertising might become insignificant or even disappear. This has not been so, for radio operators have responded to the challenge by offering programmes that features music etc. which appeal to local audience consumers have responded very favourably to this approach. Moreover TV does not have much coverage in our country. (B) Television : T.V. - Advertising Media :Late in India, a growing class of advertising media has been the TV. In our country, commercial advertising on TV is severely limited because broadcast timings are only in the evenings. The TV is a unique combination timing ofShow MoreRelatedHart Venture Capital - Quantitative Analyses1225 Words   |  5 Pagesthree-year period. HVC believes that both investment opportunities are worth pursuing. However, because of their investments, they are willing to commit at most $800,000 for both projects in the first year, at most $700,000 in the second year, and $500,00 in the third year. HVC’s financial analysis team reviewed both projects and recommended that the company’s objective should be to maximize the net present value of the total investment in Security Systems and Market Analysis. The net present valueRead MoreEnvironmental Scan1557 Words   |  7 PagesIncluded in the assignment is information on how each company creates value and sustains their competitive advantage through business strategies and what measurement guidelines each company uses to verify their strategic effectiveness. Last, the assignment provides the effectiveness of these measurement guidelines. This paper contains the environmental practices of Domino Pizza, Inc. versus Pizza Hut, Inc. Stakeholders, customers, and members of an organization’s board of directors expect executiveRead MoreAdvertising - Can Observation Methods Be Used to Determine Consumer Preferences for Weather- Related Information If so, Which Observational Methods Would You Use Why1078 Words   |  5 PagesWE PROVIDE CASE STUDY ANSWERS, ASSIGNMENT SOLUTIONS, PROJECT REPORTS AND THESIS aravind.banakar@gmail.com ARAVIND - 09901366442 – 09902787224 ADVERTISING 1. Visit the Web site of The Weather Channel (www.weather.com) Write a report about the type of information available at this site. 2. Identify other potential sources of information about the weather. 3. Discuss the role of qualitative research in identifying consumer’s needs for weather-related information. Which qualitativeRead MoreThe Nation Needs Fair School Funding902 Words   |  4 Pagesall students living in schools districts with extreme poverty throughout the united states. The Nation’s Report Card about Fair School Funding has been designed to provide a better vision on this urgent and critical issue situation. There are less barriers than before for people who wish to build projects on the web. whether this is an online journal, a website teaching tools, or a digital project with a collection of unique materials. Today’s innovators may be individuals, schools, or social networksRead MoreThe Advertising Industry in Egypt654 Words   |  3 PagesAdvertising industry in Egypt Abstract In this paper we will assess the advertising industry in Egypt. Our analysis will involve a SWOT (Strengths, Weaknesses, Opportunities, Threat) analysis of this industry, we will also look at it from the perspective of a banker who wishes to make credit offers to the advertising firms and therefore is relied on reports such as this one. Analysis The main purpose of this report is to do a SWOT analysis of the advertising industry in Egypt. Lets focusRead MoreQr Code Research1259 Words   |  6 PagesProject Scan A market research on QR Code utilization in Canada A research proposal September 30th, 2011 Prepared for: Google Inc. and WPP Introduction This proposal responds to Google Inc. (Google) and WPP’s requests to formulate a better understanding of mobile advertising models, in relation to online marketing. This report is being undertaken to research specifically on Quick Response Codes (QR Codes) in the Canadian market. Background QR Codes originated in Japan to track automotiveRead MoreMarketing Research Topics1249 Words   |  5 PagesImportant Topics for Projects in Marketing Selection of research topic is the basic and important part of research report, thesis or dissertation. It requires a lot of energy, resources and time to choose an appropriate topic for the research. There are numerous factors which need to be taken into consideration before final selection of the research topic. For example a research topic should neither be too broad nor should be too narrow. Similarly, the topic should be researchable, interestingRead MoreInternet Marketing1291 Words   |  6 Pagesproduce an outline internet marketing plan |Delivering an internet marketing plan | |marketing plan |4.2 create a presentation on pay per click |Demonstrating pay per click advertising| | |advertising. | | ASSESSMENTS INTRODUCTION The â€Å"Stylish† is a newly formed company distributing lifestyle products locally and the Board of DirectorsRead MoreInternet Marketing1284 Words   |  6 Pagesproduce an outline internet marketing plan |Delivering an internet marketing plan | |marketing plan |4.2 create a presentation on pay per click |Demonstrating pay per click advertising| | |advertising. | | ASSESSMENTS INTRODUCTION The â€Å"Stylish† is a newly formed company distributing lifestyle products locally and the Board of Directors intendRead MoreThe Effects Of Advertisements On Children s Television1208 Words   |  5 Pagesfoods advertised in both 2006 and 2009 was from data collected in 2009, this data could therefore be an underestimation of the HFSS values in 2006. The comparison of data from different time periods throws up the possibility of differing levels of advertising due to seasonality. It is likely during July there are more adverts for ice-lollies when compared with October. Although the banning of adverts during children’s television shows has an effect on exposure, children can still be exposed to these

The Agricultural Revolution Augmentation and...

The blessing and curse of the Agricultural Revolution is advocated with its augmentation and dissemination. Taking the stipulative definition of â€Å"blessing† and â€Å"curse† from the original premise, one can only superimpose the layman’s terms of â€Å"negative† and â€Å"positive†. Upon examination of the two classifications within the Neolithic Period and ancient Mesopotamian civilization one can confirm the premise. Therefore, the agriculture revolution was a blessing and a curse for humanity. Human society began to emerge in the Neolithic Period or the New Stone Age. This new age began around 9,000 B.C.E. by the development of agriculture in the region surrounding the Tigris and Euphrates rivers and what is commonly referred to as â€Å"The Fertile†¦show more content†¦Domestication lead to a flurry of blessings for humanity. Such as the discovery of using furs and hides for cloths, manure for fertilizer, milk as a food source, an d larger animals to pull carts and plows.5 There are many negative aspects of the development of agriculture in the Neolithic Period that impacted society greatly. One of these is that the gender roles and status in many farming villages changed negatively for women compared with the end of the Paleolithic Period. The role of the women in foraging bands at the end of the Paleolithic Period was the gathering of plants which the group heavily relied on and managing the group while the men where off hunting.6 After settling down into farming villages the roles of women were no longer helping to producing food and often stayed in the village maintaining the household and raising children.7 This major change from loose equality to the subordination of women is a negative aspect that is found throughout the ancient world. The domestication of wild game had a slew of benefits but not without its share of adverse aspects. Some of these aspects are most unpropitious such as new illnesses far mers encountered from such close contact with animals and their waste.8 The neolithic farmers were also smaller and less healthy than nomadic foragersShow MoreRelated Western Expansion Essay4115 Words   |  17 Pagesof American history. As Frederick Jackson Turner says, the greatest force or influence in shaping American democracy and society had been that there was so much free land in America and this profoundly affected American society. Motives After the revolution, the winning of independence opened up the Western country and was hence followed by a steady flow of settlers to the Mississippi valley. By 1840, 10 new western states had been added to the Federal union. The frontier line ran through Iowa, MissouriRead MoreMarketing Management130471 Words   |  522 Pagesmarketing is composed of a series of responses to major external challenges. Pre industrial marketing, based around craft production and personal relationships with local customers, was challenged by the urbaniz ation and mechanization of the industrial revolution. The industrial era created expanding markets which required an emphasis on production, logistics and selling to get the goods to the customer. In the late 1950s, the challenge of increasingly saturated and competitive markets led to the birth ofRead MoreStrategic Marketing Management337596 Words   |  1351 Pageshas been illustrated by numerous organizations in recent years, including Marks Spencer, the Post Office and BA. In the case of the Post Office, the British government set out its vision for the future of the organization in its report, Counter Revolution: Modernizing the Post Office Network. The report highlighted a variety of issues, including: âž ¡ The failure to come to terms with the service requirements of increasingly sophisticated and demanding customers âž ¡ The lack of any real competitive stance

Types of the Radar Free Essays

Imagine an airplane plummeting towards the ground at a fast pace speed, its foggy outside and impossible for the pilot to regain control of the plane and he has to make an emergency stop, everyone on the plane is panicking but the pilot reassures them a safe landing, because he has a secret weapon called radar. What is radar? Radar stands for radio detecting and ranging, it is used to find radio waves and retrieve information and also to transmit radio wave information. Heinrich Rudolf Hertz a German scientist studying electromagnetic theory of light is responsible for the development of the radar system. We will write a custom essay sample on Types of the Radar or any similar topic only for you Order Now Along with other less well known scientist under him. There are multiple different types of radar,  AIR SEARCH RADAR, meaning plane missiles response.  HEIGHT FINDING RADAR- when in the air, trying to find signal to land. FIRE CONTROL RADAR. Radar was used a lot back in modern wars, mostly on ships for purposes like to avoid ship collision and to be able to find where the other boat and any other miscellaneous objects where and to either a. have the element of surprise or b. to avoid. Radar can also be used in the air, fighting while in flight can be even more dangerous than fighting by land or by the sea, but with the use of radar, planes can use antennas to detect other enemy airplanes, they might also have them in modern day airports to help the pilot find the landing strip while in the air, the radar will send transmitted information to the pilot that will help them prepare to land. It’s not only used for these practices though it can also be used for many modern day 21 century objects in your home as well such as the microwave oven, the television, antennas and transmitters and the satellite radio. Directions/ example of how a radar would work: Magnetron generates high-frequency radio waves.  Duplexer switches magnetron through to antenna.  Antenna acts as transmitter, sending narrow beam of radio waves through the air. Radio waves hit enemy airplane and reflect back.  Antenna picks up reflected waves during a break between transmissions. Duplexer switches antenna through to receiver unit.  Computer in receiver unit processes reflected waves and draws them on a TV screen. Enemy plane shows up on TV radar display with any other nearby targets USES OF RADAR: The radar gun, is a device often the police use to fine speeding drivers with, what happens is the police shoot a beam towards your car, the beam reflects off the metal body of the vehicle in question, depending on how high the wave frequencies are determines whether or not you will be issued a speeding ticket. Navigation radar is used in many situations lets talk ships, the navy is the primary users of radar today, it has many uses for them including locating enemy ships, finding the distance of other ships to avoid collision in dreary weather and at night, to navigate on course to fix their various positions at sea so someone is aware of where they are if they get lost, measuring surface waves, monitor regular ship movements, sea traffic control, to warn of tropical storms and breaking waves and for sea clutters and traffic. Fun fact: even though radar is useful to find the enemy the enemy can also find you, the US navy has developed â€Å"secret† radar that is able to hide itself from being found at sea. Weather radar devices electronically convert the reflected radio waves into picture that show the location and intensity of precipitation and the speed of the wind. It can be used to track the intensity and the location of various types of precipitation. Or where bad weather is coming from and headed, It is also used to detect and track the velocity of thunderstorms and tornadoes. How to cite Types of the Radar, Papers

Browser Toolbar Extension Document Management

Question: Discuss about the Browser Toolbar Extension for Document Management. Answer: Introduction It is stated by Gebhart et al. (2013), that Accounting software are mainly utilized for managing accounting as well as for performing different operations of accounting by some of the accounting professionals. Implementation as well as development of accounting software in businesses is quite reasonable therefore, it is used by both large as well as small-scale enterprises. The report reviews various literatures for discussing the history, adoption as well development processes of Xero. The report also illustrates the competitive advantages as well as current gaps and challenges of Xero. According to Drury and Vickers (2015), the use of ancient software became obsolete and as a result, Rod Dury and some of his colleagues started implementing cloud based accounting software. Rod Dury implemented Xero in the year 2006 in Wellington for keeping the accounting software up to date (business accounting software | Xero 2016). In the year 2008, Xero is introduced in the Australian market for developing the accounting software. Adoption and Development of accounting software Xero in Australia It is opined by Mcleod and Freeman (2015), that the Australian government spent huge amount of money in order to develop the software in Australian market. 12 month of proper research indicated that the more than 70% of the business operations are dependent on the use of cloud computing. The organizations of Australia prefer cloud computing due to some of its important features. Xero is cloud based and due to some of its unique features, it is adopted widely in the Australian market. The development procedure of Xero is divided into numerous steps. According to Erturk and Fail (2015), in the first step, the accounting software, Xero was developed as working software as it is quite easy for the people to use. After then a new feature is added which is known as prototype specification. It is generally provided as the blueprint of Xero for various development procedures (Lochrie et al. 2016). For achieving proper as well as effectiveness in the operations, the prototype specification is presented with the help of documentation. This is generally done for avoid various types of challenges including misunderstanding as well as poor implementation (Abbott and Webb 2013).The experiences of the users are generally developed by adding colors as well as graphics. In the last stage, prettygraphics are added for developing the software more and the time- period which is needed for the procedure is very much less. Market Size of Xero Accounting Software According to Wyslocka and Jelonek (2015), the adoption of current accounting software helps the organization to develop. The organizations are flourishing at an alarming rate and therefore the yearly collected revenue is around $30.3 million. The main reason behind the development of the organization is the product. The cost of accounting software in the market of Australia stands at 88 times as compared to other software. It is analyzed that the accounting software Xero is quite expensive in the market of Australia (business accounting software | Xero 2016). It is stated by Newburn (2014), which in the year 2014, there is around 80% rise in revenue. It has been analyzed that only 4% of Australian market is occupied by Xero. The distribution of accounting software differs from one country to another. The accounting software is used in both small as well as large-scale operations in context with accounting (Wyslocka and Jelonek 2015). Xero is widely used accounting software in Australian market due to its some special features. It mainly comprises of 6% of the market share of Australia. It is stated by Gebhart et al. (2013), that the statistical records reflect that Xero is flourishing widely in the market of Australia due to some of its important features. The accounting software helps in completing the various functions of the organizations efficiently as well as reliability and therefore Xero is always recommended for larger organization. After proper analysis, it has been identified that Xero differs from most of the accounting software, which includes Intuit, Reckon and MYOB. According to Erturk and Fail (2015), Xero is fully dependent on cloud and as a result, organizations prefer Xero as it helps in performing number of organizational accounting operations. The accounting software Xero provides number of advantages to its users including accessibility (Lochrie et al. 2016). The users of Xero have proper as well as efficient access on their account and the access is independent of time and place. The users of other accounting software cannot use their account from anywhere. Integration system of Xero helps in providing proper collaboration as well as encouragement for improving the different processes and application services of the organizations. Other accounting softwares are not able to provide the same extent of collaboration with different application services. The user interface, which is present in the accounting software, is quite simple as well as intuitive. It is opined by Gebhart et al. (2013), that Xero is quite easier to use and this is due to the presence of intuitive user interface. The user interface also helps in making the procedure fast as well as reliable. It is analyzed by Abbott and Webb (2013), that the price of accounting software is very much reasonable in the market of Australia as compared to other accounting software. It contains ability of re entering data which other different process of reconciliation are unable to provide. Xero achieved competitive advantage in Australian market due to some of its important as well as significant features. Identification of present challenges and gaps The accounting software Xero is not always advantageous and as a result, the organization that uses the software faces number of challenges. The most important disadvantage is that, the accounting software is not secure and therefore the users needs to use certain important applications for keeping the information as well as data safe. Xero is unable to maintain its security then significant information and data, which are associated with the organization, can be hacked (De Jong 2016). Other most challenging issue is that Xero cannot be accessed without proper internet connection and as a result, poor connection of Xero does not allow the users to work on Xero properly as well as efficiently. According to Newburn (2014), the file of Xero can be effectively accessed as long as the subscription is active. For accessing Xero properly, it is very much necessary to have proper as well as fast internet connection. The procedure of automation can be avoided in context to Xero as it is quite complex. If the process is adopted by, some of the enterprises then their employees require training. Conclusion It can be concluded that Xero is largely used in different types of large scale as well as small-scale Australian enterprises. This is because of its unique features. It is identified that Xero can be accessed irrespective of the place as well as time as it is fully dependent on cloud. There are numerous challenges that Xero faces and one of the most important challenge is that users are unable to access the account when internet connection is unavailable. The assignment discusses several recommendations in order to resolve the issues, which are related with Xero. Recommendations The accounting software faces number of challenges and therefore some of the recommendations are provided in order to solve those issues: Training: The users of accounting software require training for handling various operations that are associated with accounting software Xero. New Features: Some additional features required to be incorporated for benefitting both the company as well as the international users. Authentication: The accounting software must be authenticated in order to provide proper security. Development: The accounting software Xero must be developed in order to provide security to the users. References Abbott, J.D. and Webb, M.R., SmartVault Corporation, 2013.Browser toolbar extension for document management with web-based application programs. U.S. Patent Application 14/093,433 business accounting software | Xero. (2016).Xero. Retrieved 3 December 2016, from https://www.xero.com/accounting-software/ De Jong, C.J., 2016. Embedding an Intelligent Tutor into existing Business Software to provide On-the-Job Trainin Drury, R.K. and Vickers, M.J., Xero Limited, 2015.Systems and methods of direct account transfer. U.S. Patent Application 14/689,894. Erturk, E. and Fail, D., 2015. Information technology in New Zealand: Review of emerging social trends, current issues, and policies.arXiv preprint arXiv:1504.07012. Gebhart, B., Glines, S.M. and Foss Jr, S.H., Norse Corporation, 2013.Systems and methods for integrating accounting software and payment processing systems. U.S. Patent Application 13/803,868. Lochrie, J., Warkentin, M., Duthoit, N. and Limeback, D., WAVE ACCOUNTING INC., 2016.SYSTEM AND METHOD FOR FINANCIAL TRANSACTION MANAGEMENT. U.S. Patent 20,160,042,469. Mcleod, S. and Freeman, J., XERO LIMITED, 2015.SYSTEMS AND METHODS OF AUTOMATIC ACCOUNTING OF LEAVE LIABILITY. U.S. Patent 20,150,302,360 Newburn, N., 2014. Implementing effective accounting systems for small business entity Shinar, E., Ariav, Y. and Michaeli, T., Fundbox, Ltd., 2014.System and method for automatically providing a/r-based lines of credit to businesses. U.S. Patent Application 14/448,53 Wyslocka, E. and Jelonek, D., 2015. Accounting in the Cloud Computing.The Online Journal of Science and Technology,5(4)